• Gary Cox

I Gave Up On YouTube And It's Great

This one won't be long. For a little over a year now I had been regularly (or as regularly as I could) been posting videos to my YouTube channel Film Circuit. My primary motivations were one; it could be a semi-passive revenue stream, and two; it was something I could have almost complete control over in the realm of filmmaking. Now, I already work with people who's main income is YouTube, so I tried to ride their coattails. It worked... sort of.

There are two requirements to roll in the dough through YouTube. One is your channel must have a minimum of one thousand subscribers and the other is your channel must obtain four thousand hours of content viewed within a one year period. These were all achievable goals.

Now, I didn't expect it to happen over night, and it didn't. In fact, the channel never got monetized. I gave it over a year, and it didn't happen. Bummer right? Maybe.

I will be the first to admit that I'm not a vlogger. It's not in me. I'm a storyteller and I prefer to be behind the camera. That being said, when you're a one-man-crew... you have to be in front of the camera. It doesn't make me uncomfortable, I just don't prefer it. I found out very quickly that no matter what you do, you'll be compared to other YouTubers... you'll be the one comparing yourself. The thought process goes something like "Peter Mckinnon has energy, Film Riot has a great team dynamic, Indy Mogul has guests" and so on. I would then look at myself and ask, "what do you have to offer?" The truth is, a lot, but behind the camera, and in business. I got to a point where posting to YouTube was exhausting (on top of the rest of my work load) and I wasn't looking forward to posting.

I almost forgot, in order for YouTube's algorithm to favor your content, you need to upload at least two times a week and each upload needs to be ten minutes or longer. Unless you have the perfect system set in place for pumping out content, on top of other other full time responsibilities, it will become too much. What I thought would be a fun side gig, turned into a life sucking monster. A life sucking monster I had slowly convinced myself I needed.

Well dear reader, I hung up the YouTube jacket... apron... cape? Anyway, I hung it up and possibly for good. It was too much and I couldn't be more happy.

I don't hear the constant nagging "post, content, SEO, algorithm, now, post now." Now I am focusing on my business and it's amazing. YouTube isn't for everyone and you really do need to treat it like a full time job. Trust me, I tried, and I couldn't treat it like a full time job. It didn't go anywhere. Truth is, while YouTube is great and has provided an amazing lifestyle and income for countless people, there's so much more to the world of entertainment than YouTube. I'm going to explore it.

P.S. I lied. It was kind of long. As always, thank you for reading and please leave a comment.

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EMAIL | gcox@northwardfilms.com